July 2017

15
Jul

Are Anti-Counterfeiting measures worth the effort?

With increasing cost of tackling counterfeiting, brands might wonder if they are spending far too much when compared to the losses caused due to counterfeiting. Is a high level anti-counterfeiting strategy so important? Counterfeiting hurts brands on every level. In our last blog post we discussed what counterfeiting does to the brand. The collision of counterfeiting, globalization and the fast-growing

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11
Jul

Negative effects of counterfeiting on Brands

Counterfeiting is everywhere – it can affect what we eat, what we watch, what medicines we take and what we wear. Brands are often posed with the question as why to invest resources in fighting counterfeits. Here’s why: The impact of counterfeits spans a very broad scope, much farther than the brand owners are likely to know.  In fact, if you

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