August 2017

8
Aug

Is India an ancillary market?

  Though India is second most populous country in world, big brands hesitate to enter Indian market based on its world ranking or “Slumdog Millionaire” imaginations that they have. In this article let us prove that every bit of those assumptions is incorrect. In spite of having high poverty, India qualifies as a primary market due to liberalization of the

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1
Aug

Proving that protection pays – The ROI on brand protection activities.

The Internet has changed the scope of threats to brand reputation and their revenue. Online brand abuse – from fraud to counterfeiting – is more widespread, sophisticated, and lucrative than ever. Counterfeiting is currently estimated to cost the global economy $4.7 trillion annually which is a conglomerate of different countries. In today’s global marketplace, companies are in a perpetual race to

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