Blog

10
Nov

The Chemistry of Counterfeits

Counterfeiting has always been a well-known and troublesome problem to address on for government’s, brands and companies all over the world. To fight against something of this savage propositions we should know the genesis of counterfeits, to find a better solution. Counterfeiting is not a new business. Trademarks track back to ancient times and so does counterfeiting. The counterfeiting of coinage was

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10
Oct

The Lanham Act & it’s equivalent in India.

Lanham Act is a Federal Trademark law (United States) also known as the Trademark Act of 1946 which governs issues involving trademark infringement and damages. The Lanham Act provides federal causes of action for trademark dilution, cybersquatting, and several other unfair competition claims, such as unregistered trademark infringement, false advertising, false endorsement, and false designation of origin. A trademark is

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4
Oct

Global Counterfeit Supply Network

According to the Organization for Economic Co-operation for Development (OECD) and European Union Intellectual Property Office (EUIPO) the estimated value of Counterfeit Products at global level is worth 4.77 trillion, about 5-7 % of total value of goods traded every year. Based on this research two important patterns were noticed; Most developed countries are primary targets for selling counterfeit products.

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1
Oct

Enforcement actions

What are Enforcement actions ? When are they performed ? Enforcement action are anti-counterfeiting activities performed by Indian government to ensure compliance by taking, when warranted, civil or criminal action against violators of IPR/Trademark/Brand infringement laws. Why should I as a brand manager care about enforcement actions? According to a recent year’s report the value of the global impact of

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1
Oct

Indian Custom’s department & their role in fighting counterfeits

1. Who are customs authorities? What do they do and What does it mean for India? Customs is an authority or agency in a country responsible for controlling the flow of goods, including animals, personal and/or hazardous goods etc. into and out of a country. Each country has its own laws and regulations for the import and export of goods

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13
Sep

10 myths about India on counterfeiting

1. China being number one counterfeit manufacturer in the world, it should be my only concern.          Wrong, even though china has an colossal 72% contribution in world’s counterfeit goods. Under the other 28%, Hong kong, Ukraine and India are top contributing countries which creates enough gravity to act upon brand protection activities in these countries too.

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10
Sep

Pro-active Vs. Reactive

In lieu of ever increasing range of threats, Brands can never be prepared for every possible circumstance. Proactive monitoring and enforcement can reduce the risk associated with trademark infringement extremely quickly and effectively. There is no such thing as being too prepared. Proactive business strategies involve advanced action taken due to opportunities or pending threats. Reactive strategies include approaches to

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8
Aug

Is India an ancillary market?

  Though India is second most populous country in world, big brands hesitate to enter Indian market based on its world ranking or “Slumdog Millionaire” imaginations that they have. In this article let us prove that every bit of those assumptions is incorrect. In spite of having high poverty, India qualifies as a primary market due to liberalization of the

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1
Aug

Proving that protection pays – The ROI on brand protection activities.

The Internet has changed the scope of threats to brand reputation and their revenue. Online brand abuse – from fraud to counterfeiting – is more widespread, sophisticated, and lucrative than ever. Counterfeiting is currently estimated to cost the global economy $4.7 trillion annually which is a conglomerate of different countries. In today’s global marketplace, companies are in a perpetual race to

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15
Jul

Are Anti-Counterfeiting measures worth the effort?

With increasing cost of tackling counterfeiting, brands might wonder if they are spending far too much when compared to the losses caused due to counterfeiting. Is a high level anti-counterfeiting strategy so important? Counterfeiting hurts brands on every level. In our last blog post we discussed what counterfeiting does to the brand. The collision of counterfeiting, globalization and the fast-growing

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