Negative effects of counterfeiting on Brands

Counterfeiting is everywhere – it can affect what we eat, what we watch, what medicines we take and what we wear. Brands are often posed with the question as why to invest resources in fighting counterfeits. Here’s why: The impact of counterfeits spans a very broad scope, much farther than the brand owners are likely to know.  In fact, if you

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Indian Luxury brands counterfeiting

Imitation is the sincerest form of flattery.Ever bought a counterfeit watch or a counterfeit handbag and showed off to your friends about how you made the “killer deal”. Well, when it comes to counterfeiting luxury products consumer affordability of an original luxury product is the question. This isn’t entirely damaging to the brand owner.