1 – What are counterfeit, fake and pirated products?
Counterfeit and Pirated products are similar to imitating something. Counterfeit products are unauthorized replicas of the real product. Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product whereas fake products are usually a cheap replica of the original. Piracy is duplication an original work and selling or giving it away. This is copyright infringement.
2 – What types of goods can be counterfeited?
Counterfeit goods span across many industries including everything from apparel, accessories, music, software, medications, and cigarettes, to automobile and airplane parts, consumer goods, toys, electronics and even the food we eat.
3- Why should you care as an individual?
Counterfeiting is not a victimless crime. Counterfeiters often prey on consumer desire for low prices and that cheap price comes at a high cost to yourself and others:
- It’s hazardous: Counterfeit goods are often made using cheap, substandard, and dangerous components that put the health and safety of consumers at risk.
- You can be looted:Purchasing from counterfeit websites or downloading or streaming from illegal websites could put you at risk for malware – which can steal your personal or credit card information.
- Encouraging child labour: Counterfeiters do not pay their employees fair wages or benefits, have poor working conditions, and often use forced or child labor.
- Encouraging Organized Crime: The profits from counterfeiting sales have been linked to funding organized crime, drug trafficking, and even terrorist activity.
- Damages Legitimate Companies:The lost sales and profits that result from this unfair competition translate directly into lower wages and lost jobs, as well as higher prices for consumers.
4 – How can you avoid purchasing fakes?
Spotting the fake products online can be difficult, especially for buyers in a desire of low prices. But using these tips one can be careful before buying.
- The cost of product: If the price looks too good to be true, it probably is a counterfeit.
- Packaging:If the product is being sold without its packaging, or the packaging appears to be of low quality or includes printing errors it is probably counterfeit.
- Selling location: Consider where the product is being sold. Ask yourself if you would normally expect to find the product sold in this type of environment.
- Online: Counterfeiters often steal pictures and formatting from the real websites to make their websites look legit, so don’t be fooled by a professional-looking website. Check out the fine print in the product descriptions, FAQ’s, or “Contact Us” pages.
- Double-check:If the seller states it is ‘genuine’. Big brands never advertise as ‘genuine’.
5-Why Should you care, as a brand owner?
Counterfeit activity is a threat to all businesses, creating a major impact on their profits, reputation and importantly the safety of their customers. But, the risk is so inevitable, particularly online that it can be terrifying for companies to tackle this issue.
6 -Do I need to prepare an anti-counterfeiting strategy?
Yes, if you have a product or a brand that is popular and in demand, then it’s likely that you are or will become a target for counterfeiters and pirates. The threat posed by counterfeiting activity is difficult to quantify, but it should not be undermined.
7 -What can brand owners do to protect our brand reputation from counterfeiting?
Brand proprietors can call upon an assortment of apparatuses to act against fake movement once it has been distinguished, yet instruments and strategies to avoid and recognize action are of specific significance. This incorporates, for instance:
- Effectively observing on the web and disconnected market; recording, announcing and precisely breaking down the discoveries.
- Recording trademark rights with customs authorities and working alongside customs department & other law officials to take down counterfeits from the source.
- Use security features, such as stickers, serial numbers, holograms or security strips in products to help aid detection of counterfeit goods. These details will also assist in monitoring the security of your manufacturing, distribution and retail processes.
- By maintaining supply chain integrity preventing counterfeits from seeping into the market.
8 -How can TradeVigil help Brand owners?
TradeVigil is a provider of comprehensive brand protection solutions for companies facing loss in revenues due to both real world and online presence of counterfeiters, pirates, and brandjackers. Our expertise lies in detecting and providing the most accurate, concise, and timely trademark research and brand threat intelligence services with a uniquely personal service approach.
By threat’s we mean,
- Patent and Copyrights Infringements.
- Trademark & Design Rights violations.
- Protecting Geographical Indications.
- Brand Goodwill damage.